A specialty pharmaceutical company with one commercialized brand has been utilizing IPAK as a print provider for 5 years. In 2018, with multiple launches on the horizon, they turned to IPAK to manage all their print production, inventory and order fulfillment. IPAK customized its web based storefront with inventory management functionality to successfully produce and fulfill on-demand HCP, payer and patient marketing collateral. Weekly status meetings with internal and external stakeholders, including their AORs, allowed for collaborative planning for launches, continuity of communications and a lower cost of ownership.